Course Details

Safety PR: What To Say When A Serious Incident Occurs

Webinar: ID# 1014501

About This Course:
This training session identifies key rules for speaking to audiences during a crisis - and helps you see where your organization might be at risk if you haven't implemented and tested a Crisis Communication Plan.

Don't believe that it won't happen to you and don't wait; the time invested in this training program will be well worth it if something happens in your organization!

What You'll Learn:
  • Overview of Crisis Communications
  • How to ensure good crisis communication messages
  • Media Do's and Don'ts
  • The 7 Cardinal Rules of Risk Communications
  • Using risk and crisis communication principles in your organization
  • How to develop a Crisis Communications Plan
  • Key lessons learned from the BP crisis
  • What to say in situations involving serious injuries, fatalities, and rumors
  • Matching your message with your audience
Safety PR: What To Say When A Serious Incident Occurs
Available on CD or On-Demand formats
Course Details
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