This training session identifies key rules for speaking to audiences during a crisis - and helps you see where your organization might be at risk if you haven't implemented and tested a Crisis Communication Plan.
Don't believe that it won't happen to you and don't wait; the time invested in this training program will be well worth it if something happens in your organization!
- Overview of Crisis Communications
- How to ensure good crisis communication messages
- Media Do's and Don'ts
- The 7 Cardinal Rules of Risk Communications
- Using risk and crisis communication principles in your organization
- How to develop a Crisis Communications Plan
- Key lessons learned from the BP crisis
- What to say in situations involving serious injuries, fatalities, and rumors
- Matching your message with your audience
About Your Speaker
Michael Lawrence is principal of Summit Safety Technologies based in Long Beach, California. Lawrence is an accomplished safety manager, technical trainer, and instructional designer, and has been training adult workers and safety professionals for many years. He is a frequent speaker and is recognized for his expert knowledge of safety regulations, safety management systems, business continuation planning, emergency preparedness, and quality management systems.
Lawrence's experience includes over 16 years in safety and technical training in the semiconductor manufacturing industry and 14 years Naval Aviation experience in aircraft maintenance, electronics technology, safety, and quality assurance. His military contributions resulted in several awards, including the Navy Achievement Medal, and numerous awards from the Navy League of the United States for his volunteer work as a Commanding Officer with the U.S. Naval Sea Cadet Corps. Lawrence's volunteer work also includes 10 years as a CPR &First Aid Instructor Trainer for the American Red Cross.
Lawrence is certified in Safety &Health Systems for Small Business, Instructional Design, and as a Performance Based Equipment Trainer (PBET).
PHR / SPHR Credits!
This program has been approved for 1.5 re-certification credit hours through the HR Certification Institute. The use of this seal is not an endorsement by HRCI of the quality of the program. It means that this program has met HRCI's criteria to be pre-approved for re-certification credit.